‘Future.Inc’ was produced for the 48 Hour Sci-Fi Film Challenge based in London.Very little planning can be done, since on the first day teams are given a prop and a short piece of dialogue that must be present in the final version. So, in just only 48 hours, director Martin Stirling and co. have come up with an extremely moving tale that pushes themes of obsession and love through the growing world of social networking. With a significant amount of teams competing, it can be difficult to make your short stand out. ‘Future.Inc’ however, triumphed as the victor and you can see why…
Rose works in a 9-5 office job with a very lacking social life. After discovering Future.Inc, an online service allowing people to communicate into the future, she becomes close and attached to a supposed man, 300+ years older than herself. What proceeds is a saddening turn of events , since Rose’s attachment leads her into a spiralling whirlpool of madness and delusion. The significance easily relates to our current social networking era. I’m sure you’ve seen story’s throughout the media where men or women get strung along by con artists over the internet. Such relation amplifies the emotion and sympathy we have for Rose and makes for a far more engaging short.
The direction and cinematography are perfect. It compliments the excellent script by Andrew Ellard and expresses the passion, through the warm colours, and emptiness through the seemingly natural light office scenes. All of the cast are at a very professional level and not once do the performances detract from the storyline.
‘Future.Inc’ is a perfect example of how with a small amount of time you can achieve something great. A worthy winner to this fiercely competitive challenge and a cast and production crew to keep your eye on!
